Ruby Falls

STRATEGY / VIDEO

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Introduction

For nearly one hundred years, Ruby Falls had welcomed millions of visitors into the heart of Lookout Mountain - giving each and every guest a chance to experience a wonder so unbelievable that you’d have to see it to believe in its existence. How do you craft a narrative that both honors those who risked their lives to share this treasure with the world and invites the next generation into a story rich in love and adventure?

what we did
  • Strategy
  • Video
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