Goodstory Logo_design firm Chattanooga TN



We build brands that turn heads.

Repeat after us: your brand isn’t your logo. (...Or your colors, or your typeface, or your vision, or your values.) Of course, that’s all part of it. But your brand is much greater than the sum of its parts.

It’s who you are and why you exist. It’s what you believe to be true about the world, and — perhaps most importantly — what the world believes to be true about you.

That’s where Goodstory comes in. As branding experts, our job is to ensure that who you are, and who the world perceives you to be, are in complete harmony. And to connect on every level with the people who matter most.

A lot of our clients have a strong sense of their brand, but they are struggling to articulate it, to visualize, and to share it with the world.

No two brand projects are alike, but typically, our deliverables include some combination of:

The goal of brand development projects is to give you the tools you need to maintain clarity, consistency and alignment — no matter what challenges or successes come your way.