Goodstory Logo_design firm Chattanooga TN


Goodstory started as a family.

Goodstory started as a family.

made by goodstory family founders

It was just the two of us at first: Kenny and Rachel, husband and wife. Two desks in a spare bedroom. We had open minds and big ideas — but no expectations, really, for what this would or wouldn’t become.

We did have some non-negotiables, though. We put people before projects. We only produced work we believed in. And we decided we'd run a business that prioritized relationships over everything — literally, everything — no matter what.

Things changed fast. Like, really fast. We've grown our team. We've earned (and re-earned) clients. We've built an office. We've changed our name.

But really, it’s the same as it’s always been. Good people, doing good work, for good people. (← That’s you.)

Long story short: Welcome to the family. We’re so glad you’re here.

Kenny & Rachel Morgan


A whole lot of creativity and a love for people.

80% women
92% dog lovers
46% type 9 enneagram
what we’re up to
made by goodstory coworkers meetingmade by goodstory coworkers meetingmade by goodstory coworkers meeting

who we are

One family, many talents

Leadership Team



Christmas Connoisseur / Co-Founder



Interpretative Dancer / Co-Founder



Figma Enthusiast | UX/UI Design Lead

Creative Team



Dad of Twins / Project Manager



World Traveler / Designer



Dog Mom / Executive Assistant

Relationship Team

Good things come to those who create.

Join Our Team

They have truly become part of our family.

"I simply can't say enough about our firm's experience with Kenny and Rachel. Aside from their incredible creativity and step-by-step communication throughout the process of building out our website, Kenny and Rachel brought an amazing level of sincerity and professionalism to everything they do. I'm very comfortable in giving them my highest recommendation."

Dean Krech

The Goodstory team produces beautiful, top-tier work.

“The Goodstory team produces beautiful, top-tier work. They demonstrate such artistry and deep commitment to the story, making for an outstanding product. The client loved working with them and was extremely impressed. Just fantastic all around.”

Gigi Jacobsen
Past Client

Goodstory impressed us from start to finish.

When we found out that we were listing a truly once in a lifetime property in the Chattanooga area, we knew that we had to pull out all of the stops in our marketing. Goodstory impressed us from start to finish with their professionalism, creativity and artistry during all of the stages of the project – from their planning, filming to the finished product. They really thought outside the box. We are thrilled with their vision and the results and would recommend them to anyone looking for a professional and polished video."

Wilder Robinson
The Robinson Team

Their ability and vision to capture and produce is unlike anyone else.

“I recently engaged Kenny & his team to do a re-branding of my business. To say it was/ has been a great experience is an understatement. They are truly the best in the business. Their creative ability is unparalleled and attention to detail is amazing. Their ability and vision to capture and produce is unlike anyone else and has truly changed the trajectory of my business. Not to mention they are wonderful people. I can't thank them enough for what they have done for me and are continuing to do. Highly recommend their services!”

Kevin Wamack
Wamack Homes

Everyone was so encouraging, helpful, and professional!

“My partner and I had the best experience working with our team at Goodstory. They helped us bring our vision and ideas to a reality, and we couldn’t be more pleased with how everything turned out and the relationships built along the way! Everyone was so encouraging, helpful, and professional! I couldn’t recommend them enough to anyone looking for help with branding, logo, website, social media, marketing…. I am very grateful for them and what they did for us! They are the best!.”

Brooke Rende

Goodstory is a hidden gem in the creative space.

"My entire NYC team was blown away by the work they were able to generate in a matter of DAYS (which other agencies said would take weeks). Their production was so good, in fact, it opened the doors for us to participate in a series of added-value beta tests with Facebook, which have been invaluable as we grow.”

Broadway Roulette